urgent vs. important

You know you should be focusing on the long-term journey, on building out the facility, signing up new customers or finishing your dissertation.

But instead, there’s a queue of urgent things, all justifiable, all requiring you and you alone to handle them. And so you do, pushing off the important in favor of the urgent.

Of course, everyone has this challenge, but some people manage to get past it. Even you, the last time you made a major move forward. Think about it–those urgencies from a few years ago: who’s handling them now?

The reason we go for urgent is that it makes us feel competent. We’re good at it. We didn’t used to be, but we are now.

Important, on the other hand, is fraught with fear, with uncertainty and with the risk of failure.

Now that you know why, you can dance with it.

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Seth Godin

Author: pizzaslices

Liza is an actor and co-creator of Subway Token Films, a film production company that captures Street Level Miracles through films. That is, moments in our lives when the story as we know it stops, the lens is pulled back and something more expansive is revealed to us. Liza has won awards and audiences alike for her portrayals of the immigrant story on stage and film. She lives in New York City and Los Angeles with her partner, actor Felix Solis.