idea awareness cycle


OMG, Seth Godin says it best. This cycle is so damn true, and I’ve seen myself at all stages of it. How do we fix this? How do we take notice at the early signs? How do we jump?


Ignorance: We’re too busy doing our jobs to notice that.

Dismissal: That? It’s trivial. Kids.

Nervousness: Let’s take a look at what they’re up to, benchmark it, buy a research report… Bob, can you handle this?

Poor Copies: See, I told you it was no big deal. Our new model is almost the same.

Admiration: Wow, look at them go. Every once in awhile, someone comes up with something special. Good for them.

Special case: Of course, this won’t effect our core business. It’s working really well here because that’s unique.

Superman: Holy smokes. Who is this guy?

Catastrophe/Doomsday: Run for your lives. It’s over. Over forever and ever.

Author: pizzaslices

Liza is an actor and co-creator of Subway Token Films, a film production company that captures Street Level Miracles through films. That is, moments in our lives when the story as we know it stops, the lens is pulled back and something more expansive is revealed to us. Liza has won awards and audiences alike for her portrayals of the immigrant story on stage and film. She lives in New York City and Los Angeles with her partner, actor Felix Solis.